Today’s audiences expect exciting visual experiences, whether they’re watching their favorite sport, the evening news, or just on a Zoom meeting. Arti’s Co-founder & CEO explains how the virtual and real worlds are converging in this keynote from Content Convention 2020.
Content Convention, or CONCON, is a media-industry conference created by ZDF Digital. The event is typically held in Mainz, Germany, but due to Covid-19, the most recent CONCON went virtual with video presentations focused on the types of new media that broadcasters, producers, and agencies are developing for new channels—and how today’s audiences are experiencing that content.
In Yaron’s session titled: Live. Easy. AR. he explores how the virtual and real worlds are converging, from broadcast television and social media to immersive gaming, and how that multiscreen life raises audiences’ expectations for compelling video content.
By using AR in his video keynote, Yaron demonstrates how the cloud-based Arti AR Platform makes it easy to deliver real-time, broadcast-quality augmented reality from anywhere. Here is the transcript of his keynote:
Hi, I’m Yaron Zakai-Or, CEO and co-founder at Arti, a unique technology company founded by a team of creative broadcasting and technology professionals. I’m a serial entrepreneur who’s also worked for companies like Microsoft, Ebay, and Facebook. Today we will talk about creating engaging interactive content that will help you bring 3D gaming-like interactive experiences into your video.
Welcome Messi! I’m very excited to be part of CONCON20 and share with you the AR future that’s here today. Everything you’ll see in this video was recorded live and I’ll be happy to take your questions about how we did it afterwards. Now let’s get started…
The media world is seeing a shift from traditional media to interactive digital media. The younger generations are moving away from consuming linear TV to media forms that are more interactive, which lets them be more proactive, create original content, and move beyond being passive viewers.
Another strong trend is the rich world of 3D gaming which lets you immerse yourself in an imaginary interactive world and have social interactions from your gaming chair, such as the Twitter feed that we’re seeing here.
With our real and virtual worlds converging we need a way to enable video creators to continue to be unique and provide them with tools that will integrate social, live data streams delivered in 3D animations, and physical objects in a realistic way in video.
We need to meet the expectations of today’s viewers. Very soon, video without AR will look as antiquated as black and white TV.
Lastly, Corona or the COVID-19 illness, brought a new perspective into our lives. Social distancing will most likely stay with us for some time and working from home may very well become the new normal. I’m sure many of you have experienced a seismic shift in your broadcast production routines and I’m sure you’ve had your fair share of monotonous Zoom meetings by this point.
How it all connects?
So now, more than ever, audiences are craving both authentic engagement and innovative experiences over video. We need to be able to deliver engaging video content shot everywhere: your home office, a small studio, or from a hotel room. And to stay nimble, you want an AR solution that provides the simplicity of PowerPoint with the power of sophisticated broadcast-quality graphics.
That’s what inspired my co-founders and me to create Arti: creative AR storytelling from everywhere. What can you do with Arti? All the AR effects that you’ve seen here were created from my office with just my laptop, a camera, and standard internet connection.
The platform is cloud-based, so I can control all the effects in real time from any web browser as I’m recording this video. So if i want to turn this keynote into a fireside chat, here we go.
Because there’s no hardware, you’re not tethered to the studio, so now you can use AR when you’re doing a live broadcast from the field or when you’re in the studio, like the BBC did recently during their coverage of the US election.
I mentioned Zoom meetings earlier…If you’re doing a traditional virtual event with slide presentations, imagine presenting your slides in AR so you can maintain eye connection with your audience and create a more authentic experience.
These are just some of the ways that you can use AR video to engage today’s digital savvy audiences.
I hope that you’ve been inspired by how easy AR can be and I’m happy to take your questions. The last word needs to be said in the video: here is the future of AR….
To summarize: current AR is expensive, complex, and in studio. Arti is affordable, easy to use, and is available everywhere. If you’d like to connect after the conference, here are my contact details.
Thanks again for joining me today and for being part of CONCON 2020. Goodbye and auf wiedersehen!